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CHAMELEON PAINT CO. LEAD GENERATION
Chameleon Paint Co are a provider of home spray painting services covering North Yorkshire and Lancashire. Their services range from interior & exterior on-site spray painting such as uPVC window spraying & kitchen respraying. Chameleon Paint Co chose Social Connection to generate more inbound leads and identify new sales opportunities within the marketplace.
THE CHALLENGE
- Identify the most effective platforms for their target audience with the home spraying niche.
- Generate high quality leads whom are warm prospects and are ready to spend.
- Create an automated sales funnel which captures and nurtures any inbound leads.
THE APPROACH
- The team identified Google as the front runner for our ad campaign as it's full of warm prospects who are actively looking for their services.
- The web design team created a bespoke landing page which explained the services in detail, the benefits and the process of how the work is carried out.
- We set up an email follow up campaign which would include all relevant information about the service they've chosen.
THE RESULTS
28.5x
return on ad spend.
139
qualified leads generated.
- Achieved a 28.5x return on £3.6K ad spend resulting in £140K in revenue.
- Significantly increased brand awareness locally as one of the leading spray painting businesses in the area.
- Implemented a sales funnel which increased the conversion rated from 34% to 63%.
We're very impressed with the level of work Social Connection has brought in for us over the last 12-18 months. Before working with them we struggled a lot to bring in decent and strong leads on our social media accounts but they have now got us and continue to get us in front of our target audiences where we can advertise our services to the right people.
HARRY BOLTON
MANAGING DIRECTOR - CHAMELEON PAINT CO.
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