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ECOSMART UK
LEAD GENERATION
Ecosmart UK are a fast growing renewable energy company based in South Yorkshire who provide leading edge renewable technology and products for homeowners looking to reduce their energy bills. Ecosmart UK chose Social Connection to significantly increase their inbound leads and brand awareness via Google & Social Media.
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THE CHALLENGE
- Generate qualified leads for residential Solar PV, Air Source Heat Pumps & EV Charging.
- Reduce the cost per lead by over 50% from £100 per lead.
- Create high converting landing pages which sell the services and collect qualified leads.
THE APPROACH
- The team identified Google as the front runner for our ad campaign as it's full of warm prospects who are actively looking for their services.
- We created high converting landing pages which explained the services in detail and the benefits of making the switch to renewable energy and choosing Ecosmart UKfor the job.
- We set up an email follow up campaign which would include all relevant information about the service they've chosen.
THE RESULTS
£489k
lead pipeline generated
70%
decrease in cost per lead
£100 > £30
- Generated £489,000 in lead pipeline generation value.
- Significantly decreased cost per qualified lead from £100 to £30 within 30 days.
We're very impressed with the level of work Social Connection has brought in for us over the last 12-18 months. Before working with them we struggled a lot to bring in decent and strong leads on our social media accounts but they have now got us and continue to get us in front of our target audiences where we can advertise our services to the right people.
ARRON BLAKEY
MANAGING DIRECTOR - ECOSMART UK
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