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BALL AND FISHER
LEAD GENERATION
Ball & Fisher is a leading kitchen renovation company headquartered in Birmingham. Ball & Fisher chose us to help increase inbound leads and accelerate their pipeline.
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THE CHALLENGE
- Lower the cost per lead by 50% - currently £40.00-50.00.
- Generate high quality leads who are already warm prospects and ready to spend.
- Create a landing page optimised for sales and collecting customer information quickly.
THE APPROACH
- The client was already running Google search ad campaigns but they were paying too much for each lead coming through.
- The team created a sales optimised landing page which had a simple four step contact form for any leads to complete.
- Our targeting strategy was to target users who are in the sales phase rather than research and awareness phase.
THE RESULTS
£26,800
revenue generated in 19 days
28.8x
return on ad spend (£928)
- Generated over £26,000 in revenue through a 19 day period.
- Significantly increased brand awareness locally as one of the leading spray painting businesses in the area.
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